Meizu and frog Collaboration on PRO 7 Recognized by iF DESIGN AWARD 2018

Praise for reimagined smartphone experience and world’s first integrated, touch-enabled back display through new ‘Omni-Dimensional’ design.

MUNICH—Meizu PRO 7, designed in collaboration with global design and strategy firm, frog, was announced today as an iF DESIGN AWARD winner for Product Design in the Smart Phone category.

Re-engineering the smartphone experience, the Meizu PRO 7 introduces a unique ‘Omni-Dimensional’ design language and the world’s first touch-enabled AMOLED back display. With today’s user behavior at the forefront of its disruptive design, the Meizu PRO 7 wowed the 63-member jury, made up of independent experts from all over the world.

“We have a firm belief that design will play a crucial role in transforming our products, culture and company. frog collaborated with us to bring to fruition a new phone design that reflects the needs of our users, while improving the phone experience and our brand,” said Aber Bai, President at Meizu.

Meizu and frog studied how people interact with their phones in a variety of contexts and activities. Nearly everyone routinely flips the device over – and back again, especially during social interactions; remaining somewhat connected, but also distracted by their digital life. The behavior begged the question, “what if you could create a ‘glance-able experience’ on the back to show need-to-know details, so users aren’t distracted or immersed in their phones? Not only that, but what if we could create a design that looked beautiful no matter which angle you looked at it, to make it desirable for people to place the phone with its back on show?” The solution manifested in the Meizu PRO 7 and its ‘Omni-Dimensional’ design language.

“Having the courage to take these insights and pursue a different path from the industry norm was crucial to creating something unexpected and innovative,” said Ian Lee, Creative Director at frog. “Working with Meizu allowed us to build a shared vision for bold, unique ideas that reimagined the smartphone experience and captivated people again. It’s an honor for frog to partner with Meizu and be recognized for successfully pushing the boundaries of smartphone design with such a prestigious design award.”

With a legacy of mobile phone design dating back to the 1980s when frog developed phone concepts for Apple®, Meizu looked to frog to support its vision of a new phone design. The Meizu PRO 7 represents a breakthrough combination of performance, radical design, technology, the highest quality materials, and cutting-edge engineering.

Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD. This year, the competition was intense, with over 6,400 entries submitted from 54 countries hoping to receive the seal of quality.

Visit https://www.frog.co/work/meizu-pro7 for more information about the Meizu PRO 7.