Press release
May 10, 2016

LG Electronics, ADT and frog Win Red Dot Award in Product Design for LG Smart Security Device

All-in-one home security system’s ingenious design takes consumer-first approach

NEW YORK, NY, BOCA RATON, FL, AND SAN FRANCISCO, CA—LG Electronics, global technology leader in home appliances, consumer electronics and mobile communications; ADT, the leading provider of security and automation services for homes and businesses; and frog, global design and strategy firm, today announced that LG Smart Security – a product created through the companies’ collective innovations – is the recipient of a 2016 Red Dot Award for Product Design within the consumer electronics and cameras category. The Red Dot Award: Product Design appraises the best products of the year from around the globe.

The new LG Smart Security, expected in market this summer, will combine design and technology to create an all-in-one home monitoring solution that is both discreet and beautiful in form, and will provide superior functionality for professional security monitoring, HD video and seamless home automation. Consumers will also enjoy the simple setup of LG Smart Security, easy access via a mobile app and the benefits of video streaming, home automation hubs and security systems.

Drawing inspiration from the warmth and beauty of housewares, the device’s design is elegant and compact to compliment a variety of home décor styles and blend seamlessly into the household environment. Weighing less than a pound and measuring just five inches in height, LG Smart Security’s stylish shape and sleek black color give the device a premium look, and its strong polished-polycarbonate finish withstands scratches. Its discreet design blends subtly into any room.

Building on ADT and LG’s advancements in the IoT space, it will also serve as a smart home hub, enabling users to connect seamlessly to peripheral devices and control them through one central mobile app. LG Smart Security will be available in the U.S. market this summer.

“When home security is at stake, products and systems must be discreet, thorough and operate in real-time,” said Jonas Damon, executive creative director, frog. “In designing the physical product, it was essential that consumers would welcome it into the living room; the aesthetic subtly alludes to having a camera, but does not call attention to it. The idea is that you see a piece of art, a smooth sculpture that is not conspicuous, but still functions as a reliable tool for household management and protection.”

Recipients of the Red Dot Award: Product Design are selected by a 40-person jury of experts from a pool of the top international designed and manufactured products within 31 diverse categories. Innovation, formal quality and ecological compatibility are just some of the criteria with which products are judged. Award-winning products including the LG Smart Security system are honored at the Red Dot Gala on July 4, 2016, and displayed in the Red Dot Design Museums, the Online Presentation beginning July 4, 2016 and in the Red Dot Design Yearbook.

Contact Details
About frog
Media Contact
Lauren Hiznay 5W PR 212 584-4291
frog is a leading global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver distinctly better experiences for consumers, customers, citizens and employees. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
frog has been a pioneering force in design and innovation for the last 50 years. With a client roster spanning from Porsche to BNY Mellon to the United Nations, frog is known for tackling complex, multi-disciplinary challenges, and driving innovation and growth for both some of the largest global organizations and highest-performing startups.
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