frog Yibu Wins Silver in IDSA International Design Excellence Awards® (IDEA®) 2016

frog Yibu has been named a Silver winner in the 36th annual International Design Excellence Awards® (IDEA®) announced by the Industrial Designers Society of America (IDSA).

SAN FRANCISCO—frog Yibu has been named a Silver winner in the 36th annual International Design Excellence Awards^®(IDEA^®) announced by the Industrial Designers Society of America (IDSA). frog Yibu is among more than 1,700 projects from 30-plus countries that competed in IDEA 2016.

frog Yibu is an education play ecosystem that combines the digital and physical world; using digital screen and sensor technology to create a multi-dimensional adventure activity versus a passive viewing experience. Born out of frog’s Shanghai studio, Yibu aims to educate children on the impact human beings have on the environment.

“There are many solutions in the market today that use sensing technology to help us measure, and control our lives. As designers, we have an opportunity to transform the use of sensing technology and empower kids to safely explore the world using a new set of tools.”– Simone Rebaudengo, Senior Interaction Designer, frog

Jury Chair Cameron Campbell, IDSA, led a team of global design experts to judge more than 600 finalists from June 3 to 6 at the iconic Henry Ford Museum in Dearborn, MI. IDSA announced 63 Bronze winners on July 1. Then on August 17 in a grand IDEA 2016 Ceremony at The Henry Ford— 26 Gold and 47 Silver were honored. “IDEA has an incredible legacy of establishing the best in international design,” says Campbell.

IDEA 2016 winners span a wide range of 21 categories such as social impact; medical and scientific innovations; transportation; home and garden; office; personal accessories; children’s products; sporting goods; and much more. IDSA Board of Directors Chair John Barratt—himself a former IDEA jury chair—hails the competition as “the authority on design”—showcasing new designs in products that are used every day, and products featuring first-of-a-kind innovations.

The IDEA 2016 Ceremony was followed by the Samsung-sponsored Gala, which also kicked off the IDSA International Conference (#IDSADetroit16) from August 17 to 20 at the Detroit Marriot at the Renaissance Center.

Congratulate the IDEA 2016 winners using #IDSAIDEA on Twitter @IDSA; Industrial Designers Society of America on Facebook and LinkedIn; and @IDSAdesign on Instagram.