Press release
July 1, 2016

frog Receives Top Honors in Three Categories at IDSA International Design Excellence Awards® (IDEA®) 2016

frogLabs’ conceptual Yibu project named IDEA top winner, while frog’s work with LG Smart Security and Intesa Sanpaolo also receive accolades

SAN FRANCISCO—Industrial Designers Society of America (IDSA) has honored global design and strategy firm, frog, in three categories in the 36th annual International Design Excellence Awards® (IDEA®).

Yibu, an educational play ecosystem born out of experimental research platform frogLabs, has been named a IDEA 2016 top winner in the Children’s Products category. frog’s client work on the all-in-one home monitoring solution LG Smart Security has been awarded IDEA 2016 Bronze in the Home & Bath category. Additional client work with Intesa Sanpaolo to reinvent the retail bank branch experience has been named a finalist in the Service Design category.

IDEA is a premier international design competition that recognizes and promotes design excellence across a wide array of industries and disciplines, sponsored and conducted by the IDSA. Hailed as the “the authority on design”, more than 1,700 design projects from 30-plus countries competed in IDEA 2016.

frog is recognized by IDSA for the following work, which represent studios across three continents:

Yibu: An education play ecosystem that combines the digital and physical world; using digital screen and sensor technology to create a multi-dimensional adventure activity versus a passive viewing experience. Born out of frog’s Shanghai studio, Yibu aims to educate children on the impact human beings have on the environment.

LG Smart Security: Created through the collective innovations of LG Electronics, ADT, and frog, LG Smart Security combines design and technology to create an all-in-one home monitoring solution that is both discreet and beautiful in form. Expected in market this summer, it will serve as a smart home hub, enabling users to connect seamlessly to peripheral devices and control them through one central mobile app.

Intesa Sanpaolo: In an age where retail bank branches are declining in use, Intesa Sanpaolo and frog worked closely with clients and bank staff to redesign the layout of the overall branch experience, as well as the digital experience, and have since rolled out more than 50 redesigned branches in Italy with plans for more this year.

A selection of IDEA 2016 winners will be featured in IDSA’s INNOVATION Magazine: Yearbook of Excellence, on and showcased in an exhibit that opens July 11 at The Henry Ford, also the site of the grand IDEA 2016 Ceremony on August 17.

Visit to read complete case studies for the noted honorees.

Contact Details
About ISDA
Founded in 1965, the nonprofit IDSA is one of the oldest and largest membership associations for industrial design professionals, with thousands of members in dozens of Professional Chapters, Student Chapters and Special Interest Sections in the United States and internationally. IDSA sponsors IDEA®, the world’s most prestigious and rigorous design competition.
The Society hosts events including an annual International Design Conference, five District Design Conferences and a Medical Design Conference—bringing together some of the biggest names and brightest minds in industrial design and related fields. Global outreach includes designUpdate and designBytes e-newsletters; INNOVATION magazine; and the Yearbook of Design Excellence featuring IDEA, IDSA Award and Student Merit Award winners. IDSA Ambassadors support and promote industrial design with research and thought leadership.
About frog
Media Contact
Lauren Hiznay 5W PR 212 584-4291
frog is a leading global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver distinctly better experiences for consumers, customers, citizens and employees. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
frog has been a pioneering force in design and innovation for the last 50 years. With a client roster spanning from Porsche to BNY Mellon to the United Nations, frog is known for tackling complex, multi-disciplinary challenges, and driving innovation and growth for both some of the largest global organizations and highest-performing startups.
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