The Greatest Designs of Modern Times

FORTUNE MAGAZINE — frog President Andrew Zimmerman interviewed for his take on the top 100 designs of our time. 

“In 2019, to recognize the 60-year anniversary of the original list, Fortune again partnered with the IIT Institute of Design (ID), now under the deanship of Denis Weil, to re-create the survey. Following Doblin’s methodology as closely as possible—with some sensible modern tweaks—ID polled educators, influencers, freelance designers, and corporate design teams on the creations they consider truly great. After more than a year of planning, surveying, and consolidation, we present to you the 100 iconic designs that rose to the top.”