Press release
April 11, 2018

Brian Wen joins frog Shanghai as General Manager and Executive Creative Director

frog announces the appointment of Brian Wen as General Manager and Executive Creative Director for the Shanghai studio.


frog, the global design and strategy firm, has announced the appointment of Brian Wen as both General Manager and Executive Creative Director for their Shanghai studio. In his role, Wen will manage, mentor and grow creative talent in addition to leading iconic design and innovation programs for frog’s clients. He will also spearhead the frogVentures practice for all of Asia.

Brian is an industry veteran with 15 years of innovation consulting experience. His award-winning work has helped clients launch innovations that catapulted valuation and impacted millions of lives in the US and China. He has led interdisciplinary teams on projects such as product and service design for UCAR, enabling it to grow from a seed funded startup to a $5 billion company in one year; creating a customer-centric flagship branch for Citic Bank which generated 1940% of sales performance increase; and redefining omni-channel brand and service experience for a haircutting startup Xingkeduo, helping significantly increase customer retention and subsequently grow the company valuation in 6 months.

Brian also has tremendous passion for developing leadership potential in people, and is a frequent speaker on the topic of creative leadership in top forums and leading organizations such as China Industrial Expo 2014, UXPA User Friendly 2014, IXDC Service Design Summit 2015, Alibaba UCAN Conference 2016, World Design Capital Taipei Conference 2016, Harvard SEED 2017 and more.

Contact Details
About frog
Media Contact
Lauren Hiznay 5W PR 212 584-4291
frog is a leading global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver distinctly better experiences for consumers, customers, citizens and employees. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
frog has been a pioneering force in design and innovation for the last 50 years. With a client roster spanning from Porsche to BNY Mellon to the United Nations, frog is known for tackling complex, multi-disciplinary challenges, and driving innovation and growth for both some of the largest global organizations and highest-performing startups.
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