The Trust Economy – How Can your Business Use it to Innovate and Win?

As part of our Innovator’s Circle thought-leadership program, we invited a panel of speakers to discuss the Trust Economy. Here is a summary of our lessons learnt.

The role of ‘Trust’ in the economy has shifted. With globalization, technology and failure from big institutions, Trust has become more important than ever for business growth and success.

In the old world, consumers were accustomed to placing trust in big institutions purely because of their authority and longevity. The erosion of this institutional trust in recent years has caused a change in attitude towards a more collective trust which places trust in the crowd and the opinions of cohorts.

This new world economy is being harnessed by newly launched and established start-ups. We’ve identified four levers that these successful businesses are using to win in the Trust Economy: Transparency, Customer Centricity, Value Exchange and Purpose.

With our panel of speakers from Thriva, StepLadder and Amazon, we explored how they used these levers to launch, grow and succeed in this new era of the Trust Economy.


frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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