New forces are driving innovation and forging new perceptions of value, reshaping the future across the six key pillars of organization, identity, influence, connection, fulfillment and the home.
In frog’s new report, we’re scanning the Futurescape to identify the emerging movements, trends and behaviors that are creating powerful tailwinds across all industries and sectors. While many forces are at work, pushing and pulling the horizon’s outline in at times conflicting directions, the 12 macro-trends we chart were chosen for the large-scale, high-momentum impact they are poised to have on consumers, culture and spending habits—and the businesses that will surround them.
Our goal with this report is not to predict the future, but to understand the underlying forces shaping it so we might identify where the best opportunities lie.
Download the Futurescape report now.
Liron Reznik, Executive Strategy Director, Head of Consumer Strategy & Head of Brand Strategy
Courtney Pace, Head of Strategy, North America & China; Head of Private Equity
Samar Ahsan, Strategy Analyst
Kala Berg, Strategist, Commercial Strategy
Makena Naegele, Strategy Analyst
Isabel Sanoja, Strategist, Consumer Strategy
Guillermo Solorzano, Senior Strategist, Commercial Strategy