We hope you’ve enjoyed our three-part analysis of innovation at the Olympics. Now that the Olympics have concluded, we look forward to seeing where the innovations showcased in Pyeongchang will end up — we have a feeling that we will be seeing them in our everyday lives sooner rather than later. We hope our perspective on potential growth opportunities was helpful, and our concepts thought-provoking. From how the athletes prepare, to how we spectate, to how cities invest in themselves, the most recent Olympics proved to be yet another grand stage for Innovation, just like their predecessors. In addition to playing a vital role in a broader cultural and societal context, we believe they are a clear signal for what is next.
During our series, we investigated a broad variety of Olympic innovations through three major lenses — athletes, fans, and cities — to uncover their future potential impact. Through our efforts we uncovered distinct opportunity spaces and found certain imperatives for acting on them:
However, not satisfied with just projecting the potential impact across industries, we also had some of our best thinkers brainstorm potential concepts that we think could be viable mass-market products or services in the near term. The outputs were unique concepts related to opportunity spaces present for athletes, fans, and cities.
From our analysis of athletes, we love the idea of wearables that are more biological and can offer more performance tracking functionality – whether in the moment or after the fact. That is how we stumbled upon the Nourish | The Nutrition Tracker.
From our thought piece on fans, we love the idea of utilizing downtime in the fan experience to further engross them in the sport – which is how we landed on our second concept: LightBeam Media | on-court game statistics and replays during downtime.
From our investigation of cities, we saw great potential in using networks of smart devices, headlined by drones, that allow cities to perform essential functions in a cheaper and more efficient way – resulting in City Safety Network | Technology That Navigates Crowds Through Uncertainty.
This has been a great opportunity to use inductive and deductive thinking to determine what the Olympics means to us culturally and industrially in order to understand where growth may come from in the near future.
While brainstorming is always fun, we had to add constraints in order to stay relevant and realistic. Our main constraint was the requirement for mass-market appeal and near-term adoption, which enabled us to avoid indulging in pure futurism – instead coming up with tangible outputs that cities or broadcasters could put into action in the near term. Our overall intent with these concepts was to get you thinking and asking the right questions. After all, the Olympics are just the stage – it’s the people, companies, and cities that fill it with memorable innovations.
We hope that you’ve found our analysis of innovation generated by the Olympics insightful. This was the conclusion to our series on innovation inspired by The Games, investigated through the lenses of athletes, fans, and cities. If these chapters piqued your interest and you want to brainstorm, please get in touch with us via the author links at the top of the page.