Hacking Design Sprints to Work Better for Your Business
At the NY Product Conference last fall, Daniel Burka from Google Ventures (GV) gave a talk about design sprints (made popular by the book Sprint, written by his GV colleagues). During the Q&A, someone asked, “How often should we run design sprints?”
His response: “Probably about once per quarter.”
Yikes. In our business, we need to run them much more frequently. In fact, we need design sprints to be the foundation of our entire design process.
frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
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