April 9 – 11: Thomas Sutton, Vice President of Design, delivered the keynote “Value-based Design: Pushing the Limits of Design in Complex Socio-Technical Systems” at the DMI conference in Bonn. Using examples from this work, his keynote session outlined the emerging practice of Value-Based Design. It is a framework that recognizes that when designing for complex service domains, focusing on individual users is a necessary but insufficient condition for achieving meaningful innovation. To innovate in socio-technical systems, we need to think about value creation from multiple perspectives, drawing on a toolkit that extends well beyond classical user-centered design.
April 19: Yona is nominated for a Webby Award in the Healthcare category. Cast your vote before April 19th! They are also an honoree in the Best Visual Design category. We’re so proud of Yona, an early stage design concept that reimagines the pelvic exam from a patient-centered perspective, beginning with the design of the speculum. Help them transform health care, one vagina at a time!
April 26: The 3 Percent Movement was born to combat the severe inequity that exists for women and people of color in the creative fields. frogs Oonie Chase (Executive Creative Director) and Linda Quarles (Director, Organization Design) will lead their workshop “Empowering Women Through Radical Empathy” at this year’s LA Minicon.