UX designers come from diverse backgrounds, but few skills are as indispensable to the modern UX designer as the ability to think critically about communication. This truth is even more apparent when designing for products without a screen. For products like these, the designer must prioritize the inherent intricacies of human interaction that, while complicated, are essential in building trust between the user and product. Without a screen, the only interface there is between a user and a product is the one cultivated by a UX team.
“We’re not very good at understanding what motivates us to take a particular course of action. Sit here. Now, tell me exactly how to stand up and take one step.”
Phillip Hunter Head of UX for Alexa Skills at Amazon
Idean’s Designing Emotional Intelligence panel tackled this intangible recently on a balmy night in Palo Alto as part of our Design Download event series. The guests were Phillip Hunter, Head of UX for Alexa Skills at Amazon, and Ha Phan, Principal UX Designer, IoT at Homma, whose collective experience designing for the emotional intelligence of products drew a sold out attendance of local UX designers curious to learn more about the next frontier of experience design. After Mr. Hunter’s presentation, during which he spoke in detail about the challenges inherent to designing for voice, the audience was encouraged to ask questions. The following are some highlights from his presentation and follow up panel, which also included Ms. Phan, and was moderated by Jon Fox, Idean’s Creative Director in Los Angeles.
As a discipline, UX design is rapidly evolving. A field that began with screens has adapted into an environment where screens are becoming far less ubiquitous. The essential components of design remain the same, but the analytical and critical skills required to evolve into areas like voice, where screens are no longer necessary, are what will truly separate the designers of today from the inspired experience designers of tomorrow. Interactivity and communication are here, having blossomed into exciting, new frontiers that challenge designers like us to create products worthy of technology’s potential and our users’ attention.
frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
We respect your privacy