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50 friedolins

For frog’s 50th anniversary, we asked frogs—both current and past—from around the globe to send us their interpretations of our beloved friedolin. Here is the collection.

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Gavin Jiao

“Being a frog is being true to myself. We’re all so different, but together we create a diverse and connected frog.”

Jung Soo Park

"This pixelated friedolin represents seeing from different distances and in varying scales."

Barbara Tornaghi

"My friedolin was based on a quote from frog's original manifesto, 'We live honestly, openly and without fear,' a principle still relevant and inspiring 50 years later."

Adam Wrigley

“I created this machine embroidered friedolin patch with Jungsoo Park for Halloween. I think of frog as a place to experiment and learn, and I like to use Halloween in this way as well.”

Taja Luxa

“Being a frog makes me think about our ability to synthesize the environment and its complexity. This can manifest in different ways such as distilling the world into basic shapes, understanding behaviors, and making complex ideas easy to understand.”

Alin Jolit

“I chose to summarize the friedolin mark it in its most memorable element, its color. I used a pantone representation, a symbol familiar to designers that has become known to the general public. Proof that color is a major element of our environment.”

Maria Harendez

"As an art lover, I decided to merge two styles: the colors and patterns of Pop Art as a representation of our past, and the flexibility and adaptability of Flat Design as a representation of the present. Together, they bring strength and dynamism."

Sara Gullberg

"Simple expressive lines on paper are the starting point for all design. Most of the time an idea can be communicated quickly with just a few scribbles. For my interpretation, I wanted to see how few marks I could use while still bringing friedolin to life."

Siniz Kim

"I created this drawing as a gift to my beloved frogs, reimagining friedolin as a pit stop, where everyone takes care of frog as one team."

Ricardo Osorio

"Being a frog to me means to belong to a family with a huge design heritage. This friedolin represents diversity, happiness, joy."

Clay Smith

"My friedolin is real code representing a unique friedolin on the blockchain composed of hexidecimal bytecode. This creates a one-of-a-kind friedolin that can be traded on the Ethereum network using the ERC721 'Digital Collectible' standard."

Francois Nguyen

"This design celebrates 5 decades of innovation in 5 moves. Type, scale, move, tilt, reflect.”

Charles Yust

"Ursula K. Le Guin once said that 'The creative adult is the child who survived.' I connect with that sentiment by capturing the creative thoughts percolating in the minds of my kids as they wake up from wild dreams in the form of pancake art."

Ruchin Shah

"My friedolin draws inspiration from Indian and Chinese cultures where frogs are a symbol of alacrity, freshness and adaptability; qualities that prove valuable in the pond."

Rene Mambembe

"Being a frog means joining committed and talented people in a place where we know the real added value of design."

Simone Serasini

"Being a frog means to always be the best version of yourself, to be part of the history of design. My friedolin is a symbol of change and growth. We are 50, but we are fresher and younger than ever because the tadpole inside us is still here."

Rhishiraj Neog

"Inspired by the Rorschach inkblot test and extending it to our take on the friedolin, we believe frogs (past, present and future), though different and unique in their own ways, have a common DNA that makes them frogs."

Juho Lee

"With this friedolin, I wanted to express my musical preference and where I draw inspiration. This incorporates some of the musical elements of Reggae and Jamaican dance culture, and I wanted to share that particular vibe."

Josie Luu

"As a Program Manager, my role is to help provide the safety, support and protection designers need to do what they do best. There is an art to doing this successfully, and this is what my friedolin represents (In excel! The Photoshop for PMs!)"

Anupreeta Agate

"Being a frog means that I can be my most unhindered, creative self amongst a family of diverse people with different perspectives. frog has always been an unconventional rebel with unparalleled energy and this friedolin represents that."

Vincent Guilhermond

"This friedolin was imagined around a loop. This loop is the representation of the iteration process, and our best way to innovate. As designers, we have to bounce around the ideas of others, a bit like a frog moving forward."

Denice King

"Just like the animal, frog has gone through many stages and changes. My friedolin is visually reaching towards the sky, representing infinite possibilities and change."

Javi Callejo

"This friedolin represents the prototype of Yamaha presented by Hartmut Esslinger."

Veena Sonwalkar

"As frog continues to define digital and physical experiences, freidolin jumps to seize the opportunity. This represents the intelligence, weirdness, and vibrancy of frogs. It represents what we will be in the coming years!"

Benjamin Holmgren

"Working at frog means having a point of view to deliver best in class experiences."

Jaiprakash Sekar

"One of frog's milestones was our work with Apple. To represent this, I've incorporated Apple's brand colors from the period, and the thin vertical lines typical of the Snow White design language."

Brian Wen

“Being a frog means having the courage to take a leap of faith into the unknown when others don’t. This friedolin represents the entrepreneurial spirit of frog that we need to have in our transformative times of design consulting.”

Philipp Unterreiner

“The name of this design is 'Friedolin from below.' Being a frog means looking at things differently.”

Anne-Hélène Lizé

“Being a frog is very new to me. Right now, it is about adapting, to be as comfortable in the water and on the earth. This friedolin represents two teams joining together, frog in green and Altran ID in yellow.”

Oskar Göransson

“Being a frog means making things grow, just like like the grass on my friedolin.”

Saloni Sinha

“Being a frog means being curious and fun. Inspired from fairytale fantasy, this friedolin is the King of the Jungle who takes care of his forest.”

Olivier Beorchia

“For this friedolin, I used the Processing software to generate interactive frog logos. This GIF demonstrates one of five interactive logos.”

Julie Zhu and Chris MacPherson

“This friedolin is made up of the flags of all the countries where frog has a studio and celebrates our diversity and identity. To us, frog is a group of people, no matter where they are in the world, that wants to make the world a better place.”

Léa Bailly

"Being a frog is daring to be different without giving up frog’s legacy. My friedolin differs from the original with its crossed-geometric shapes and simple details, however, if you look closely, you may notice that it’s looking in the same direction as the original friedolin."

Andres Rigo

"For me, being at frog is about taking part in design culture and history. It is about being able to adapt and help the others with the rest of the ecosystem. My friedolin is made up of multiple components that work together to develop a larger form."

Anusha Singh

"I have created an abstract form of friedolin using several triangles to represent what frog means to me and to convey that frog (now turning 50) still holds it’s values as strong as ever. A triangle traditionally symbolizes Spirit, Mind, Body/ Past, Present, Future/ Power, Intellect, Love/ Thought, Feeling, Emotion/ Creativity, Harmony and Integration. I believe the culture cultivated at frog completely resonates with it."

Aris Dotti

"I see frog as an origami in many ways. We take blank paper, we meticulously elaborate, research and design around it coming up with a final product which, although using the exact same raw materials, provides a completely new and incredible experience to users."

Giuliano Mozzillo

"Rights are won only by those who make their voices heard, said Harvey Milk. As a frog and a gay man, I stand for my ideas and for what I believe every minute, because many have fought for my freedom. Never lower your voice and let’s design together a future of equality!"

Chinmay Kerkar

“To me being a frog is to be fluid and adaptable. Being a frog means opening your mind to the possibility of multiple dimensions or looking at a problem from various perspectives. I truly believe a designer can not restrict his creative mind to a specific skill or task but has to adapt to different scenarios. Hence, my friedolin is both fluid and kaleidoscopic.”

Élise Gilbert

“With 50-years of experience, frog needs no introduction. We hint at this with a subtle mark showing part of the original logo. frog isn't just stuck here. It's moving outside the box as well as being playful.”

Siniz Kim

"When creating frog t-shirts in 2012, I had a simple idea: we are creating frog altogether from our everyday activities with diverse personalities. The illustration depicts our many disciplines and locations."

Taja Luxa

"The inspiration for this friedolin came from the creative process and filling in the blanks."

Sara Gullberg

"Being a frog, and a designer means stripping away the unnecessary noise from life. Both the shape and gesture of this frog are easily recognizable. Any design should have the same ability to communicate with the user, to be intuitive and clear."

Maria Harendez

"I used the concept of frog’s past and present. I made an artistic reflection that was merged afterward and subsequently applied to this friedolin."

Aline Jolit

"This design is a combination of a frog and a bubbling brain. When I started working at the firm, I used this image to present my creative feedback during the process. It imitates a linocut printing and comes from a personal universe."

Benjamin Holmgren

"Working at frog means having a point of view to deliver best in class experiences"

Ricardo Santos

"Being a frog to me means to belong to a family with a huge design heritage. This friedolin represents the empowerment that your brain gets simply by working with so many talented and smart people."

René Mambembe

"Being a frog means joining committed and talented people in a place where we know the real added value of design."

Taja Luxa

"This friedolin represents connecting the dots."

Vincent Guilhermond

"This loop is the representation of iteration process. In my opinion, iteration is the spearhead of design thinking and our best way to innovate. As designers we have to bounce about the ideas of others, a bit like a frog moving forward."

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