Director - Brand Strategy

Intro

frog is one of the world’s most successful innovation and design companies and has recently turbo-charged our UK business through a number of mergers and acquisitions.

We’re growing fast, and our next move is to build on our global heritage in brand consultancy and launch a market leading UK brand offer.

Why join frog?

frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.

We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table.

We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets.

frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

The role

Our Brand Strategy Director and inspirational thought leader.

We are now seeking a new team leader to work alongside our Creative Director. You’ll need to be bright, ambitious and passionate and above all have a desire to shape and build something new:

• Comfortable shaping a new business, winning new work and delivering award winning strategy and creative with commercial acumen.
• Start-up and entrepreneurial mindset – you’ll need to be hands-on and willing to experiment, learn and develop fast to help us build something special.
• Able to make the most of our world-class expertise in data, technology and CX – alongside the wider teams.
• Comfortable working in a progressive way – shared collaboration tools, digital/design thinking approach.
• Building relationships with client and your team to help enable their growth and the success of the team.

Core skills

Digital experience will be a strong focus for us within frog, so we’ll need you to work across the technicalities of application, but more importantly strategies for ‘digital first’ businesses.  Ideally you will have experience from respected names in the London agency/consultancy market and some impressive blue-chip client work in your portfolio. We are particularly interested in FS, Consumer Goods and Retail experience, however, the ability to draw parallels from other sectors is valuable.

Alongside this, we’d like to see a solid background across strategic consulting and be comfortable working across and overseeing:

• Commissioning and analysis of original research and data to uncover the human, brand and category insights to underpin strategy (consumer, business, media, competitive landscape etc.)
• Brand strategy including planning and metric setting; identifying brand management priorities
• Portfolio strategy and brand architecture (including naming, M&A, migration)
• Brand definition (selecting the right elements of brand for the client; being able to articulate and codify purpose, positioning, proposition, etc.)
• Brand activation (implementation planning, colleague / customer engagement)
• Brand expression development (working closely with creative teams on all elements of brand identity)
• Brand experience (translating brand definition and expression across digital and physical interactions)
• Communications planning (high level, leading into campaign and content strategy)
• Building and managing high performing teams.
• Confident in pricing and agency commercial acumen and oversight of project management.

What makes us tick?

At heart we’re a strategy, design & innovation company and like to think we’ve played a big role in shaping the way brands connect with customers. From working with Steve Jobs on Apple’s design language, through to reinventing Disney’s Theme Parks and even partnering with Porsche to turbocharge their products.

Three beliefs underpin our culture & frame the type of people who excel at frog:

• Being a challenger brand: a home for rebels and disruptors who want to do their best work
• Making our mark: fanatically improving our world and having real impact by crafting things people love
• A belief in the power of emotion and in not compromising on quality

Equal Opportunities at frog

frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.

Since June 2021, frog is part of Capgemini Invent

As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses.

Located in more than 36 offices and 37 creative studios around the world, it comprises a 10,000+ strong team of strategists, data scientists, product and experience designers, brand experts and technologists who develop new digital services, products, experiences and business models for sustainable growth.

Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.

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