Erica Efstratoudakis
Associate Design Director, frog North America
Erica is a multidisciplinary design lead with over a decade of experience at the intersection of strategy, UX, and visual craft. She specializes in turning ambiguous, early-stage opportunities into clear, scalable product experiences that drive meaningful user and business outcomes.
Currently an Associate Design Director at frog, she leads end-to-end design programs, from vision and alignment through to delivery. Erica thrives in complex spaces, using concepts, prototypes, and strategic rigor to help teams define what to build and why, and to create experiences that are both intuitive and emotionally resonant.
Erica is a multidisciplinary design lead with over a decade of experience at the intersection of strategy, UX, and visual craft. She specializes in turning ambiguous, early-stage opportunities into clear, scalable product experiences that drive meaningful user and business outcomes.
Currently an Associate Design Director at frog, she leads end-to-end design programs, from vision and alignment through to delivery. Erica thrives in complex spaces, using concepts, prototypes, and strategic rigor to help teams define what to build and why, and to create experiences that are both intuitive and emotionally resonant.
