Craig Cisero

Craig Cisero

Craig helps firms navigate the crossroads of design and business strategy, focusing on product strategy and business model design. He is particularly interested in combining ethnography with quantitative analysis to map evolving and underserved customer needs.

Craig helps firms navigate the crossroads of design and business strategy, focusing on product strategy and business model design. He is particularly interested in combining ethnography with quantitative analysis to map evolving and underserved customer needs.

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