Bethany Brown

Bethany Brown

Bethany leads Service Design at frog and has experience working across a multitude of industries, ensuring Services are designed properly. This means she ensures no interaction or touchpoint is left to chance but rather is designed at both the micro level and the zoomed out level. Her ability to lead multiple groups to design each part of an end-to-end experience is what sets her apart; she provides expertise on both the overall strategic approach and the detailed delivery.

Recently, Bethany hosted a panel titled “How Service Design Enables Success Across Industries,” featuring leaders from Airbnb, Walgreens, and a healthcare startup, highlighting the transformative impact of service design across sectors. This initiative, along with her insights in the “State of Service Design” report, underscores her commitment to advancing the field and sharing knowledge on global platforms.

Bethany leads Service Design at frog and has experience working across a multitude of industries, ensuring Services are designed properly. This means she ensures no interaction or touchpoint is left to chance but rather is designed at both the micro level and the zoomed out level. Her ability to lead multiple groups to design each part of an end-to-end experience is what sets her apart; she provides expertise on both the overall strategic approach and the detailed delivery.

Recently, Bethany hosted a panel titled “How Service Design Enables Success Across Industries,” featuring leaders from Airbnb, Walgreens, and a healthcare startup, highlighting the transformative impact of service design across sectors. This initiative, along with her insights in the “State of Service Design” report, underscores her commitment to advancing the field and sharing knowledge on global platforms.

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