Bethany Brown
Service Design Director, frog San Francisco
Bethany leads service design at frog and has experience working across a multitude of industries. She ensures no interaction or touchpoint is left to chance, but rather is designed at both the micro and macro levels. Her ability to lead multiple groups to design each part of an end-to-end experience is what sets her apart; she provides expertise on both the overall strategic approach and the detailed delivery.
Recently, Bethany hosted a panel titled “How Service Design Enables Success Across Industries,” featuring leaders from Airbnb, Walgreens and a healthcare startup, highlighting the transformative impact of service design across sectors. This initiative, along with her insights in the “State of Service Design” report, underscores her commitment to advancing the field and sharing knowledge on global platforms.
Bethany leads service design at frog and has experience working across a multitude of industries. She ensures no interaction or touchpoint is left to chance, but rather is designed at both the micro and macro levels. Her ability to lead multiple groups to design each part of an end-to-end experience is what sets her apart; she provides expertise on both the overall strategic approach and the detailed delivery.
Recently, Bethany hosted a panel titled “How Service Design Enables Success Across Industries,” featuring leaders from Airbnb, Walgreens and a healthcare startup, highlighting the transformative impact of service design across sectors. This initiative, along with her insights in the “State of Service Design” report, underscores her commitment to advancing the field and sharing knowledge on global platforms.
