Barbara Natali-Sherman
Senior Interaction Designer, frog, part of Capgemini Invent
Barbara has spent more than 15 years using design to create clarity, uncover opportunities and shape useful products. With a background in psychology and a systems-oriented approach, she works across product strategy, interaction design and organizational transformation. Her work spans financial services, entertainment and enterprise technology. She explores how AI and agentic systems can help people make decisions while staying in control.
Barbara has spent more than 15 years using design to create clarity, uncover opportunities and shape useful products. With a background in psychology and a systems-oriented approach, she works across product strategy, interaction design and organizational transformation. Her work spans financial services, entertainment and enterprise technology. She explores how AI and agentic systems can help people make decisions while staying in control.
