LAS VEGAS—TouchTunes Interactive Networks, the largest interactive out-of-home entertainment network in North America, last night unveiled its premier Digital Jukebox, Virtuo, a first-of-its-kind system that breaks through the digital entertainment category with advanced music, technology and advertising capabilities.
Virtuo’s breakthrough technology is designed to significantly increase consumer engagement in this compelling environment. Its sleek new design features the industry’s first 26” landscape user interface, bringing advanced browsing capabilities that create an engaging consumer experience, showcasing its extensive music library, video and interactive advertising abilities. TouchTunes currently attracts millions of transactions every day through its network of TouchTunes Digital Jukeboxes and TouchTunesTV screens. The company holds an unmatched presence in the bar arena, reaching and engaging the coveted, tech-savvy 21-35 age demographic.
“Virtuo is a ground-breaking device that will redefine entertainment and change the way media and content are consumed,” said Charles Goldstuck, CEO of TouchTunes Interactive Networks. “It will create a loyal community of users who keep coming back to discover new music and interact with cutting-edge technology. TouchTunes is at the forefront of this growing category and is excited to continue bringing engaging content to users across its networks. It’s a SmartJuke, for a smart audience.”
TouchTunes tapped the world-renowned global innovation firm frog design to spearhead the design for Virtuo. Together they have introduced OpenStage, a new entertainment platform for interactive, social, music and game play. Moving forward, all TouchTunes devices and software will be developed for the OpenStage platform. Virtuo has been designed as a SmartJuke that constantly evolves the traditional Jukebox in a way that is relevant to the increasing demands of the customer. Other notable work by frog design in the technology and entertainment categories includes HP TouchSmart IQ500 and Roku Digital Video Player.
TouchTunes Interactive Networks is headquartered in New York with additional offices in Chicago and Montreal and boasts 250 employees across the company.