Visions from

SXSW London

FROG @ SXSW LONDON 2025

2nd July

Looking Through the 2050 Lens

Join us for an exclusive evening on the
rooftop terrace of frog’s new London office,
as we unpack the most powerful ideas from
SXSW London 2025, with a special focus
on the “2050 Future Thinking” track.

You’ll be in great company, alongside creative leaders, technologists, and strategists from across industries, exploring how we can design a better future through innovation, ethics, and imagination.

Program

What you can expect

Wednesday, 2nd July 2025

frog, 4th Floor, 95 Queen Victoria Street, London EC4V 4HN

Welcome drinks & canapés to kick off the evening
Keynote: “Futurescape 2050: Designing the Next Era of Human Possibility” – presented by frog leaders and visionary thinkers
Panel Discussion: Share your voice as we unpack the most compelling moments from the week-long SXSW London festival
Interactive Demos: Get hands-on with the future of tech, featuring live experiences from frog’s own innovators
Networking & Drinks: Wrap up the evening with a drink in hand, soaking in the London skyline from our stunning rooftop terrace

FROG at SXSW London 2025

Welcome to frog at SXSW London 2025

Last month, the SXSW London business conference showcased the world's best innovators in tech and creativity. The event held trailblazing talks, legendary live performances, fearless film screenings and immersive art and fashion across the conference, music and screen festivals held within one district: Shoreditch.

Across the week, frog brought to life our Futurescape report in the 2050: Future Thinking track with thought-provoking provocations that encouraged businesses to reflect and think about the future of the world we live in. Through bold conversations and diverse perspectives, guests were encouraged to challenge conventions, spark debate, and take a stand on what the next quarter-century holds.

The event was a unique opportunity to connect with global leaders, engage with international experts, and experience the vibrant energy of frog— that was all set against a backdrop of inspiring dialogue, great company, drinks, and music at SXSW London.

This one-off event, will bring to you the essence of that amazing week that will be unpacked by frog leaders that were there.

Kate Wadley

Head of frog UK

Priscilla Li

VP, Customer
Data & Tech

Ross Landles

VP, Global Head of Business Reinvention

Ed Bolton

Global Senior
Creative Director

Keynote
Futurescape 2050: Designing the next era of human possibility
Exponential change is certain, but how it shapes our world and who we are is a choice. In this fast-forward to 2050, frog shares three provocative visions shaped by AI, synthetic biology, and experience to explore how we might protect human agency in a machine-shaped world.

Explore the Futurescape

What if we took a moment to engage with the lightning pace of change happening in our surroundings? At frog, we’ve been seeking new perspectives, exploring five shifts to contemplate as we move into the future.

The shifts