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Putting Atmospheric CO2 to Work

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Aircapture’s system sequesters CO2 from ambient air and puts it directly into commercial use

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Reinventing the carbon economy

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Clearing the air

We’re proud of our partnership with Aircapture and look forward to developing many more innovative solutions in the fight against climate change.

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Creating and scaling a circular carbon economy 

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Using Data for Reliable Power Generation 

Breathing Life into Lumen

Revolutionizing Testing at the Point-of-Need

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The WHO has identified antimicrobial resistance resulting from the overuse of antibiotics as one of the greatest challenges facing modern medicine. To tackle that challenge, med-tech company MeMed developed the pioneering ImmunoXpert lab test, which analyzes patients’ immune responses to distinguish between bacterial and viral infections, helping physicians to prescribe antibiotics more accurately and less frequently.
In order to maximize the value and accessibility of the ImmunoXpert test (now called the MeMedBV®), MeMed turned to frog to help them define and design a revolutionary immunoassay platform that could automatically perform ImmunoXpert diagnostics at the point of care in just 15 minutes, providing results where and when they are needed the most. frog&#8217;s<a href="https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design"> convergent design</a> approach and multidisciplinary team was key to the success of this project and the holistic integration of the platform&#8217;s product, service and digital experiences.

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"The MeMed Key® is far greater than the sum of its parts. It is a perfect storm of engineering, design and product converging in a never-ending desire to perfect every fine detail. This was an enlightening experience of how far true collaboration between a group of talented individuals can reach."

The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians. Through a process of immersive research in various point of care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation.
After initial research, frog planned and orchestrated iterative design workshops that brought MeMed, frog, the engineering and manufacturing partner, the consumables manufacturer and chemicals experts together into a collaborative process throughout the development cycle. Working together, the team was able to develop product architecture and experience concepts informed by both functional and aesthetic criteria, and which continuously evolved according to ongoing explorations of the system’s UI and data visualizations. Eventually, a semi-functional model of the MeMed Key® system was built and tested in Italy and Israel, validating the complete product and experience from process start and patient data insertion to scanning and result output.

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Over nearly five years of partnership and development, frog helped deliver the complete MeMed Key® product experience, product design and brand identity. One of the most significant innovations to come out of the partnership was the MeMed Key® collection platform and disposable cartridge, which houses both pipette tips and reagents inside of a small, self-sealed container. The innovative design automatically opens and closes inside the device, improving ease of use significantly. The frog team was awarded several patents for its architecture and design. The work also earned the prestigious Red Dot Award for Product Design.

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Today, the Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. Its performance, convenience and potential for testing expandability has made it one of the most promising new tools in the fight against antimicrobial resistance, as well as a powerful platform for increasing the accessibility of immunoassay testing. 

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Delivering award-winning connected healthcare with MeMed

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Designing a solution-focused system

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The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians.

Serving multifaceted needs

Challenge

Through a process of immersive research in various point-of-care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation. In addition, frog planned and orchestrated iterative design workshops, ensuring a collaborative process throughout the development cycle. 

Entering the immersion phase

Solution

The team developed product architecture and experience concepts informed by both functional and aesthetic criteria, continuously evolving according to ongoing explorations of the system’s UI and data visualizations. A semi-functional model of the MeMed Key® system was built and tested, validating from patient data insertion to scanning and result output.

Modeling, testing, validating

Outcome

Project highlights

A collaborative design cycle 

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The Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. 

Connection and innovation, underpinned by collaboration 

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Transforming Pet Care with AI

Bringing Innovative Med-Tech to Market with Ambu

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For the past eight years, frog has partnered with Ambu, an industry-leading manufacturer of single-use medical devices, to bring innovative pulmonology, urology, and laryngology products to market.  When Ambu decided to expand their offerings to include gastrointestinal endoscopy devices, they again partnered with frog to bring their vision to market, starting with a sterile, single-use duodenoscope. 
 
Having already completed initial design research and developed internal schematics for the endoscope, Ambu approached frog for support in finalizing its industrial design, challenging the team to find creativity within constraints. Drawing on years of prior research and experience working with Ambu, the frog Malmo industrial design team created initial concept mockups using everything from 3D printers to carboard models. The team then elevated those concepts that met both the ergonomic and functional requirements of real-world users, as well as the design parameters provided by Ambu. During the development phase, Ambu also worked with physicians to assist the frog team with testing and refinement of prototypes. After only a few weeks of testing, frog presented Ambu with five viable design concepts to choose from. 
 
The final product of this partnership is the <a href="https://www.ambuusa.com/endoscopy/gastroenterology/duodenoscopes/product/ambu-ascope-duodeno">Ambu® aScope ™ Duodeno.</a> While the aScope Duodeno is familiar in form to other duodenoscopes, it is designed to provide superior ergonomics, functionality and safety. By reducing the overall size of the device, the frog team made it more comfortable to hold compared to other endoscopes. The aScope Duodeno’s four-directional control wheels also allow a greater range of functionality and adjustment during endoscopy procedures.

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The primary advantage and innovation of the aScope Duodeno, however, is its ability to provide safe and sterile endoscopy for every patient through its single-use design. According to the FDA, the risk of patient cross-contamination with reusable duodenoscopes is <a href="https://www.fda.gov/medical-devices/safety-communications/fda-continues-remind-facilities-importance-following-duodenoscope-reprocessing-instructions-fda">greater than 5%</a>, even when stringent cleaning protocols are followed. The single-use aScope Duodeno eliminates this risk, giving both patients and physicians peace of mind by ensuring sterility every time. Additionally, the aScope Duodeno reduces capital investments and eliminates the reprocessing, repair and replacement costs associated with reusable duodenoscopes. 
 
The Ambu aScope Duodeno is cleared for sale in the USA and Europe with other markets pending. The FDA granted it the Breakthrough Device Designation, a designation reserved for devices that provide for more effective treatment, as well as diagnosis of life-threatening or irreversibly debilitating diseases or conditions.

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The Ambu aScope Duodeno won a 2021 Red Dot Product Design Award, as well as Red Dot’s Innovative Product award, demonstrating their clear leadership in the medical device industry.  Ambu and frog continue to partner on solutions aimed at improving experiences for patients and healthcare professionals alike, including the next generation of the aScope Duodeno.

Investing in the Future of Design Collaboration

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"We see Campfire as an essential tool for design collaboration in a remote world. Their technology solves a core need for designers and engineers, and our partnership with Campfire's founding team has allowed us to collectively bring their product vision to life." 


frog chose to invest in Campfire to bring definition to the collaborative design of physical objects and spaces in an increasingly virtual world.

The Campfire team has a vision—to use augmented reality to help designers and engineers collaborate in three dimensions like never before—and the cutting edge technology to bring that vision into reality. Unlike their competitors focused on entertainment or solitary activities like gaming or workplace training, Campfire saw an increasingly virtual workforce that lacked productivity tools to collaborate on the design of physical products and spaces. In order to gain early converts, raise additional capital, and compete with established names in the VR/AR market, Campfire asked frog to take their technology and bring it to life with a brand that captures the value and potential of 3D remote collaboration.
The concept of the “familiar future” quickly emerged as a clear and compelling theme to unify Campfire’s brand strategy. Whereas other mixed reality companies communicate potential futuristic experiences, Campfire aims to reinvent the familiar—sitting around a table with colleagues to talk, think, observe, and create together. Campfire allows collaborators not only to see and manipulate a 3D product simultaneously, but to see and speak to one another in the virtual collaboration space.

At the heart of this experience is the Campfire hardware, all designed by frog: the headset, a console that “projects” the holographic scenes, and a pack that turns the user’s smartphone into a tool for interacting with 3D models. The headset has the largest field of view of any commercially available AR or VR product, enabling users see more and work with bigger virtual objects. The console was designed for quick and elegant out-of-the-box assembly, flat packed with magnetic attachment points. frog also designed the pack for easy compatibility with any smartphone. frog’s industrial design team leaned into the controls of these products as a user experience differentiator by highlighting the knobs, wires, and touch points in the final design.

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To strike the balance between the coolness of the future and the warmth of the familiar in Campfire’s brand expression, frog developed a comprehensive and cohesive brand identity including logomark, fonts, colors, and visual style. The color pallet of ashen greys and a striking red-orange, colors evocative of the company’s name, unites every aspect of Campfire’s new brand identity, from its logo and graphics to its supporting apps and hardware.
To clearly communicate Campfire’s vision and story, frog advocated a radical departure from its competitors in communication style. Most depictions of AR technology include busy compositions built around unconvincing renderings that lack any clear meaning or emotional impact. Instead, frog proposed a concise, focused and purposeful visual direction that emphasizes the creative flow, contemplation, and collaboration enabled by the system rather than the physical products themselves. The striking simplicity and contextual familiarity of this visual style reframes Campfire not as a toy that empowers play, but as a tool that empowers creative work.

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Campfire came to frog with superior technology. With frog’s investment and expertise, that technology is coming to market as one of the most distinctive and powerful collaboration tools available to the design industry. 

Understanding Animals Through Technology

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“Our brand is perfect and feels like a beautiful old comfy chair that we’ve had forever. I can’t imagine any other incarnation now.” 

Training a dog can be confusing and time consuming, but hiring a professional trainer is expensive. That’s why a team of animal behaviorists and computer vision experts founded <a class="Hyperlink SCXW43330746 BCX4" href="https://joincompanion.com/" target="_blank" rel="noreferrer noopener">Companion</a>, a startup dedicated to helping dog owners train their pets through an automated, in-home behavioral training platform that combines machine learning, robotics, and advanced computer vision. After Companion approached frog with a working prototype, frog and Tuesday Capital decided to invest in and collaborate with the company to help optimize the physical design of their product, refine their brand, and craft a user experience that more fully realized their vision of fostering deeper relationships and understanding between pets and humans.  
In order to understand the fundamental value and experience of their brand, Companion provided us with functional prototypes so that frogs—and their dogs—were able to interact with the device daily. This opportunity provided powerful insights into the possible interactions between person, pet, and platform. We combined these firsthand learnings with the expertise of Companion’s behavioral specialists to define the overall design direction and key interaction features. To support the mission of building closer relationships between people and their pets, we developed an approachable design language that evokes the playfulness and empathy of dog behavior. At the same time, however, we realized that both the physical device and digital experience must be clean and professional, conveying authenticity, confidence, and expertise that dog owners can trust.

The frog team developed and presented multiple versions of an MVP app experience using remote collaborative interface tools, allowing the Companion team to experience and explore the options on their personal mobile devices, just as real users would. After experiencing the possibilities for themselves, the Companion team selected a final direction and we began building a comprehensive brand and UX playbook that provides detailed definitions, documentation, and assets for Companion’s brand strategy, brand identity, and UX. It also establishes a complete design language system and asset library that Companion can use to build new features quickly while maintaining the consistency, quality, and identity of their brand.  
Alongside the updated branding and digital experience, frog&#8217;s industrial design team helped optimize the Companion device. In addition to aesthetic updates, the internal components were repositioned for optimized performance and manufacturability. The internal microphone and camera were repositioned to provide clearer audio reception and video capture of live dog behavior, while the speakers were moved from the bottom of the device to the sides in order to ensure that dogs hear training commands as clearly as possible. 
Companion’s new brand identity and product design evoke the warmth and comfort of animal companionship while projecting the expert knowledge of animal behavior built into its underlying technology. The new interaction features and remote capabilities of the Companion app close the loop between human, pet, and platform by making Companion&#8217;s expertise accessible and transparent via remote controls and monitoring, automatic tracking and analysis of training data, and direct access to Companion’s team of professional trainers.

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Companion is poised to expand production and distribution with additional funding secured from Tuesday Capital, frog and others based on the strength of their brand and technology.

$8 million in seed funding

frog redesigned the physical Companion device to ensure the speaker, camera, microphone, and treat hopper locations enabled the best possible experience for pets and people.

4 components optimized 

The updated Companion app tracks and shares training progress across 19 different behaviors, with multiple levels of achievement within each behavior.

19 training milestones mapped 

Companion launched its new brand and product in March 2021, offering priority access to customers who sign up on their website. As this revolutionary in-home training technology rolls out during Spring and Summer 2021, Companion customers—and their pets—will be able to understand each other better than ever before. 

Designing a Consumer Air Mask for Pandemic Times

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In the pandemic era, confidence that the air we breathe is safe and healthy often comes at the cost of comfort and human connection. JustAir invented a way to have it all.


Designing a consumer air mask for pandemic times 


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